It took a lot of planning, coordination, testing and re-testing to pull this off but we did it.   A real digital billboard that rotates actual love notes submitted on Facebook from real people.

 

Although the technical programming of this effort was quite complex, for the end user the experience is quite easy.  Users simply “like” Robbins Brothers’ Facebook Page, enter a message and email address, then hit submit.  The message is immediately uploaded to the billboard where a camera snaps a photo then sends it back to the user to share on his or her own Facebook page. 

 

If you are a Fan of Love give it a try.  

Click here to Share the Love

UPDATE: Looks like our friends at LA Weekly had a little too much fun with the campaign.