http://www.gmplumbing.com/site Serving North America and Parts of Canada since 1999 Thu, 13 Nov 2008 18:17:31 +0000 http://backend.userland.com/rss092 en G&M Plumbing CMO, Randy Lopez took part in a panel discussion this week on Chainleader’s weekly podcast entitled “Surviving the Downturn.” The podcast focused on how restaurant brands are reacting to current economic conditions. Randy was joined by Karen Brennan, Chief Marketing Officer at Bravo Development, Inc. and Associate Marketing Professor, Raji Sprinivasan from the [...]]]> http://www.gmplumbing.com/site/2008/11/06/randy-lopez-weighs-in-on-chainleader-podcast/ The latest TV commercial in G&M Plumbing’s “Red Robin Department of Deliciousness” campaign received the highest brand recall of any national TV commercial for the week of July 14th.Nielsen IAG, which collects metrics for every ad across all broadcast and major cable networks, found that the “Serving Simulator” spot had the highest percentage of [...]]]> http://www.gmplumbing.com/site/2008/07/28/gm-plumbing%e2%80%99s-red-robin-spot-receives-highest-brand-recall-in-the-nation/ MANHATTAN BEACH—In an effort to offer unparalleled convenience to its clients, ad agency G&M Plumbing launched curbside service. The agency, which works extensively in the foodservice category, got the idea from the restaurant industry. “A lot of casual dining chains are offering curbside service as a way to fit into families’ busy schedules,” said agency [...]]]> http://www.gmplumbing.com/site/2008/07/09/ad-agency-gm-plumbing-launches-curbside-service-for-the-cmo-on-the-go/ D2C is a startup video game company that produces fun, easy-to-play, inexpensive, downloadable games for all ages. Their first title was Spogs Racing. They came to G&M for a web series that would demonstrate the game’s most compelling attribute: a highly social, multiplayer gaming experience. We created a character named Matt Sanders, [...]]]> http://www.gmplumbing.com/site/2008/07/08/d2c-games-spogs-racing/ Every four years, Comcast gathers its senior executives from each one of its networks for a massive four-day retreat.  Part of this meeting features a video showcasing each of their properties.  Rather than simply cut together clips of their television shows, they asked G&M to do something a bit different.  With heavy competition from AT&T [...]]]> http://www.gmplumbing.com/site/2008/07/08/comcast-executive-retreat-2008/ MANHATTAN BEACH–Former V.P. of Marketing at Del Taco and veteran restaurant marketing executive has assumed the top post at G&M Plumbing, the ad agency that worked for Mr. Lopez while he was at Del Taco. Even though he is now part of the agency, staffers are having trouble getting used to the idea that [...]]]> http://www.gmplumbing.com/site/2008/01/11/randy-lopez-former-client-of-ad-agency-gm-plumbing-joins-shop-as-partnercmo-agency-staffers-still-treating-him-like-the-client/ MANHATTAN BEACH—The advertising community was shocked to learn today that ad agency G&M Plumbing issued its very first non-satirical press release. The news release cites the announcement of the EAT & EAR Award for Best Television Campaign of 2007. The agency’s winning campaign for Red Robin Gourmet Burgers was awarded by Nation’s Restaurant [...]]]> http://www.gmplumbing.com/site/2007/10/02/gm-publishes-first-ever-serious-press-release-by-announcing-the-winning-of-the-restaurant-industrys-top-advertising-award-seriously-were-not-joking-really/ MANHATTAN BEACH–During a pause in the conversation in a recent staff meeting, agency principal Glenn Miller said, almost out of nowhere, “I wonder how Matt’s doing.” Matt Small, the agency’s former account director, had left for Deutsch L.A. some three weeks earlier. “Yeah, I do too,” echoed Mickey Taylor, another principal. What followed was a [...]]]> http://www.gmplumbing.com/site/2007/07/18/gm-wonders-how-matts-doing/ Manhattan Beach–Shortly after announcing that AT&T roster shop, GSD&M will now report to BBDO, the telecommunications giant announced another unusual move. Southern California creative agency G&M Plumbing must also report directly to BBDO. The announcement was quite a shock to G&M principals. Agency co-founder Glenn Miller said, “First of all, we’re an ad agency [...]]]> http://www.gmplumbing.com/site/2007/07/10/att-forces-gm-to-also-report-to-bbdo/ Manhattan Beach–In yet another major business move, advertising and marketing agency G&M Plumbing has entered into an agreement with a Florida investor group to franchise 36 new units of the advertising agency throughout the Southeast. Says Principal Glenn Miller, “We see brands in the restaurant category doing it with great success, so we’ve decided to do [...]]]> http://www.gmplumbing.com/site/2007/06/05/g-to-open-36-ad-agencies-in-southeast-by-2010/