http://www.gmplumbing.com/site Serving North America and Parts of Canada since 1999 Wed, 03 Mar 2010 22:30:09 +0000 http://backend.userland.com/rss092 en After 9 years of sharing space on the Raleigh Studios lot with the likes of David Caruso and the cast of 90210, we’ve said goodbye to our old digs and moved into a new space we’ll likely share with pelicans and seals. As you can see from the photo, the Pacific Ocean is literally [...]]]> http://www.gmplumbing.com/site/2010/03/03/weve-moved/ Recently we launched a new branding effort for the world’s largest engagement ring store.   After years of being perceived as a discount engagement ring warehouse, Robbins Brothers brought us in to completely overhaul its marketing and elevate the brand in the minds of consumers. We conducted online research to provide insights into what an engagement ring [...]]]> http://www.gmplumbing.com/site/2009/10/01/robbins-brothers-and-gm-get-engaged/ We’re not just an agency we’re a marketer, as well. Just like any brand, we have a story to tell and need to find unique and compelling ways to create a dialogue with our consumers (marketing decision makers). Given our heritage and experience in the restaurant category, we identified it as a primary target. [...]]]> http://www.gmplumbing.com/site/2008/12/23/food-chain-month-daily-a-non-traditional-viral-success-story/ The latest TV commercial in G&M Plumbing’s “Red Robin Department of Deliciousness” campaign received the highest brand recall of any national TV commercial for the week of July 14th.Nielsen IAG, which collects metrics for every ad across all broadcast and major cable networks, found that the “Serving Simulator” spot had the highest percentage of [...]]]> http://www.gmplumbing.com/site/2008/07/28/gm-plumbing%e2%80%99s-red-robin-spot-receives-highest-brand-recall-in-the-nation/ MANHATTAN BEACH—In an effort to offer unparalleled convenience to its clients, ad agency G&M Plumbing launched curbside service. The agency, which works extensively in the foodservice category, got the idea from the restaurant industry. “A lot of casual dining chains are offering curbside service as a way to fit into families’ busy schedules,” said agency [...]]]> http://www.gmplumbing.com/site/2008/07/09/ad-agency-gm-plumbing-launches-curbside-service-for-the-cmo-on-the-go/ D2C is a startup video game company that produces fun, easy-to-play, inexpensive, downloadable games for all ages. Their first title was Spogs Racing. They came to G&M for a web series that would demonstrate the game’s most compelling attribute: a highly social, multiplayer gaming experience. We created a character named Matt Sanders, [...]]]> http://www.gmplumbing.com/site/2008/07/08/d2c-games-spogs-racing/ Every four years, Comcast gathers its senior executives from each one of its networks for a massive four-day retreat.  Part of this meeting features a video showcasing each of their properties.  Rather than simply cut together clips of their television shows, they asked G&M to do something a bit different.  With heavy competition from AT&T [...]]]> http://www.gmplumbing.com/site/2008/07/08/comcast-executive-retreat-2008/ MANHATTAN BEACH—The advertising community was shocked to learn today that ad agency G&M Plumbing issued its very first non-satirical press release. The news release cites the announcement of the EAT & EAR Award for Best Television Campaign of 2007. The agency’s winning campaign for Red Robin Gourmet Burgers was awarded by Nation’s Restaurant [...]]]> http://www.gmplumbing.com/site/2007/10/02/gm-publishes-first-ever-serious-press-release-by-announcing-the-winning-of-the-restaurant-industrys-top-advertising-award-seriously-were-not-joking-really/ MANHATTAN BEACH–During a pause in the conversation in a recent staff meeting, agency principal Glenn Miller said, almost out of nowhere, “I wonder how Matt’s doing.” Matt Small, the agency’s former account director, had left for Deutsch L.A. some three weeks earlier. “Yeah, I do too,” echoed Mickey Taylor, another principal. What followed was a [...]]]> http://www.gmplumbing.com/site/2007/07/18/gm-wonders-how-matts-doing/ Manhattan Beach–In yet another major business move, advertising and marketing agency G&M Plumbing has entered into an agreement with a Florida investor group to franchise 36 new units of the advertising agency throughout the Southeast. Says Principal Glenn Miller, “We see brands in the restaurant category doing it with great success, so we’ve decided to do [...]]]> http://www.gmplumbing.com/site/2007/06/05/g-to-open-36-ad-agencies-in-southeast-by-2010/