We’re excited to launch a new Robbins Brothers Campaign featuring Colbie Caillat’s “I Do” and all-new, user-submitted engagement videos.  It’s part of a re-fresh to a campaign we created for the World’s Largest Engagement Ring Store, which has been a huge success in elevating the brand image and driving sales.

In addition to a series of new TV spots, there will be an interactive/social/digital effort specifically created to generate PR, build their database and convert digital engagement into store traffic.

We began working with Robbins Brothers two years ago when they were looking for a complete overhaul of their brand, which had for many years been synonymous with their “Skip and Steve” commercials.  After conducting research we found the perception of the brand among consumers was extremely low.  We also found the insight that led us to this campaign.  When we asked women about their engagement rings, they didn’t talk about the ring itself, they spoke about the moment–how he proposed, where it happened, what it felt like.  An insight that was further confirmed when we poured through social media and discovered countless homemade engagement videos that had significant numbers of views and comments.

Keep an eye out for the TV spots and we’ll have an update when the other elements of the campaign go live.