Gearing up for one of the biggest dining holidays of the year, G&M has launched an effort on behalf of Roy’s to extend Mother’s Day into three days by asking Facebook Fans to show their support for Mother’s DAYS. As part of the celebration Roy’s will give any Mom who dines at the restaurant May 7th, 8th or 9th a $20 Bonus Card.

The campaign centers around a Facebook application that encourages Fans to share their support of Mother’s DAYS with friends via their social networks. The integrated effort will include email, PR, social outreach and digital tactics driving consumers to Roy’s Facebook page.

This is G&M’s first marketing initiative for Roy’s since winning the business on April 1st.