Our definition of “Scope of Work” is: Anything and everything that contributes to our clients’ success.  To define it any other way is shortsighted.  What works right this minute may not work three weeks from now.  At G&M we adapt to current trends and technology to deliver positive ROI.  We have literally done everything from business cards to national TV campaigns in an effort to build sales.  To put it in bullet point form and with a “not limited to” caveat, we offer the following services:

 

Broadcast-Creation and production (we are also a broadcast production company)

 

Digital/Interactive-Websites, digital display, Facebook apps, mobile apps, social gaming and more

 

Traditional-Print, radio, outdoor and anything else considered “traditional”

 

SEM-Traditional and mobile media planning and buying, analysis and optimization

 

CRM-We offer a robust database management team built for acquisition and retention

 

Social Media-Content creation, production, analysis and trend research

 

Media-Strategy, planning, buying and analysis

 

Strategic Planning-From full brand audits to slight tweaks in brand strategy

 

Research—Qualitative and quantitative, online or in-person

 

PR—Content creation, implementation and reporting

 

Design-There’s nothing we don’t feel is too small to make part of your brand.  From store designs to employee uniforms, we believe that solid design is an effective form of communication.

One other caveat.  While this is what’s happening now, there’s no telling what is going to be a powerful form of messaging in the future.  But no matter the vehicle, the technology, the app-du-jour, content has always and will always be king.  And at G&M we work tirelessly to ensure our clients’ content is best-in-class and consider nothing ‘out of scope” when it comes to meeting this objective.