Manhattan Beach–In a bold move advertising and marketing agency, G&M Plumbing announced a test market for a new compensation package aimed directly at the QSR category. Officials at G&M say they are launching a 99-cent Valu Menu of agency services.

“For a limited time, we are offering certain services at under a buck with purchase of additional agency services at the regular price,” noted a G&M spokesperson.

The agency has already unveiled point-of-sale signage at the shop with window clings in their offices, a counter card at the reception desk and table tents throughout the agency’s Manhattan Beach headquarters.

The test-market has yet to be determined but agency officials say they are looking at the Southeast given the number of QSR brands in that area.

G&M is also considering another addition that can potentially attract a QSR client. “We’re working on plans to add a Drive-Thru window to the office,” added the spokesperson. “That way clients can place their order for a strategic research project or a TV campaign and then simply drive through and pick it up.”

Next month G&M plans to eliminate Trans Fat from their office kitchen and introduce colorful new employee uniforms to further align themselves with current trends in the category.